Current:Home > reviewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -MarketEdge
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-13 23:41:34
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (8)
Related
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Critically endangered gorilla with beautiful big brown eyes born at Ohio zoo
- Horoscopes Today, July 4, 2024
- A dangerous heat wave is scorching much of the US. Weather experts predict record-setting temps
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- What to look for in the U.S. government's June jobs report
- How aging veterans are treated like family at medical foster homes
- 1 dead, 3 injured after severe thunderstorm tears through state park in Kansas
- Nevada attorney general revives 2020 fake electors case
- Ryan Garcia expelled from World Boxing Council after latest online rant
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- How Texas is still investigating migrant aid groups on the border after a judge’s scathing order
- Former reporter settles part of her lawsuit over a police raid on a Kansas newspaper for $235,000
- Wisconsin dam fails as water flows over top, residents urged to seek high ground
- Skins Game to make return to Thanksgiving week with a modern look
- Mindy Kaling's Sweet Selfie With Baby Anne Will Warm Your Heart
- What to look for in the U.S. government's June jobs report
- Australian officials search for 12-year-old missing after reported crocodile attack
Recommendation
Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
Americans feel the economy is working against them. How we can speed up economic growth.
Officers who defended the Capitol fight falsehoods about Jan. 6 and campaign for Joe Biden
Taylor Swift interrupts 'All Too Well' three times in Amsterdam: 'Do they have help?'
Trump invites nearly all federal workers to quit now, get paid through September
With elite power and speed, Bron Breakker is poised to be a major WWE star
How aging veterans are treated like family at medical foster homes
Tractor Supply caved to anti-DEI pressure. Their promises were too good to be true.