Current：Home > NewsHow to make an ad memorable -MarketEdge
How to make an ad memorable
View
Date：2025-04-25 21:16:57
Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks.
Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters.
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (5)
Related
- Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
- Woman Breaks Free From Alleged Oregon Kidnapper’s Cinder Block Cell With Bloody Hands
- Two-time World Cup champion Germany eliminated after 1-1 draw with South Korea
- Lizzo says she’s ‘not the villain’ after her former dancers claim sex harassment
- Bodycam footage shows high
- Lourdes Leon rocks purse bikini for Australian fashion label Dion Lee: See the pics
- YouTuber Jimmy MrBeast Donaldson sues company that developed his burgers
- Lizzo responds to lawsuit from former dancers, denies weight shaming, assault allegations
- B.A. Parker is learning the banjo
- Blake Lively, Ryan Reynolds and More Stars Donate $1 Million to Striking Actors Fund
Ranking
- Skins Game to make return to Thanksgiving week with a modern look
- Florida sheriff deputy jumps onto runaway boat going over 40 mph off coast, stops it from driving
- Jon Gosselin Goes Public With Girlfriend Stephanie Lebo After 2 Years of Dating
- GM recalls some 2013-model vehicles due to Takata-made air bag inflator malfunction
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Keep quiet, put down the phone: Bad behavior in blockbusters sparks theater-etiquette discussion
- ACLU files lawsuit against drag show restrictions in Texas
- Biden calls for immediate release of Niger's president amid apparent coup
Recommendation
Average rate on 30
Grand Canyon West in northern Arizona reopens attractions a day after fatal tour bus rollover
Mike Breen: ESPN laying off co-commentators Jeff Van Gundy, Mark Jackson 'was a surprise'
This beer is made from recycled wastewater and is completely safe to consume
From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
Chicago White Sox closer Liam Hendriks undergoes Tommy John surgery
Mother gets 14 years in death of newborn found floating off Florida coast in 2018
Federal funds will pay to send Iowa troops to the US-Mexico border, governor says